Party Poker Loyalty Store
Disclaimer: Party Poker has yet to launch in Pennsylvania. This review is based on the Party Poker NJ site. In the meantime try out PokerStars PA!
The new loyalty program also will mark the return of cash rewards on the shelves of the partypoker points store. Players that earned enough partypoker points in a month to achieve the Palladium. PartyPoker, the online poker brand of bwin.party, has unveiled a new loyalty store in order to offer customers a more accessible and simplified rewards programme. Having launched earlier this month, ‘Poker for the People’ has already witnessed players spending more than 8.3 million points. Partypoker’s Diamond Club rewards our high value players with exclusive perks, including up to 50% cashback! Diamond Club members enjoy a fixed 40% weekly cashback, which is topped up to 50% once players meet the required rake target of 100k. What can I purchase in the Loyalty store? You can purchase tickets, bonuses or exchange your points for cash. You can only pay in the Loyalty store with your points. Other payment methods are not accepted. You become a member the moment you make your first deposit and start collecting points as soon as you start playing Poker. Earn 2 points for every $1 in tournament fees and table charges. For detailed information on how to earn points, please go to the Loyalty section in your account.
There was a time when Party Poker was the world’s favorite online poker room. Then in 2006, the US passed the Unlawful Internet Gambling Enforcement Act (UIGEA) and Party Poker left the American market. For a few years, the company looked like it had lost its way. Then, GVC Holdings bought PartyGaming and brought vigorish management to the iconic brand.
Now Party Poker is one of the leading global online poker rooms and soon, PA poker players will also be able to enjoy some of the best poker games available online.
GVC Holdings struck a long-term deal with MGM, which owns the Valley Forge Casino in Pennsylvania.
The deal involves a joint venture called Roar Digital. Each company has poured $100 million in startup funding. Wherever Roar can operate online poker, it will be Party Poker that provides it.
Party Poker will likely bring almost its entire product to PA via its mobile poker app. Apple and Android users who like to play on the go will applaud this offering.
A recent website update briefly put live in error hints that partypoker is set to revamp its VIP program in the coming weeks.
Party Poker Loyalty Store Ideas
According to suggestions on the web page, which a partypoker representative stated was an “initial draft” and has since been removed, the current VIP points system will be ending, and players should cash in their points balance ahead of time.
“The recent communication regarding our loyalty program was pushed live in error hence why the page was removed. The information on this page was an initial draft and the dates mentioned are no longer relevant,” a partypoker representative posted publicly.
“We will be announcing our plans for a new loyalty program in the next few weeks and will provide a confirmed date for the launch of the new scheme.”
Players were reassured that they would be given an extended period of time to spend their loyalty points in the store before the system is removed.
Party Loyalty
The operator last refreshed its loyalty program two years ago, reducing the points requirement for reaching each tier. In 2013, the company ended its top VIP tier, Palladium Elite, and capped rewards at 30%.
In that time, the company has been using its missions system extensively to encourage player loyalty in large promotions.
No further details on the loyalty program are available, but there has been a general industry trend towards achievements and personalization instead of straight VIP tiers and cash rewards.
Unibet launched with an achievements-only VIP program in 2014 and 888 switched to something similar last year. The upcoming changes to PokerStars’ loyalty program will end tiering and switch to a multi-vertical, personalized system.
“Despite the amazing growth … the promotions could be done in a way that encourages a different style of play”“We are extremely hopeful that you will prefer our new system,” the partypoker representative added. “It’s much simpler than the existing scheme and will provide regular rewards for players.”
Leonard Stays On
One ambassador who may well be involved in constructing the new VIP program is Patrick Leonard, who joined the partypoker team a year ago and recently announced that he had agreed to extend this relationship until the end of the year.
“My main wish was that I could be more involved in the development of the company in terms of structures, tournaments, software, promotions and being the link between the players and the company,” Leonard stated.
The professional poker player and live streamer said that one responsibility was heading up a “think-tank” of mostly professional poker players that work to “[come] up with ideas about how to optimize every part of the product that the company offers.”
Party Poker Loyalty Store Cards
“Since I came to [partypoker] the site has improved a lot,” stated Leonard, listing some of the many improvements to the product in the last year, but he conceded that more work needs to be done.
“Despite the amazing growth, I know there is a lot of areas for improvement, the lobby is currently far from optimal, the schedule could do with a little bit of tweaking, the promotions could be done in a way that encourages a different style of play,” he added.
When Leonard first signed up in 2016 he said he would be disappointed if partypoker were not number one in a year. Sitting at fifth in cash game traffic among dot-com operators today and down over 15% year-on-year, he will have to put any discouragement to one side if he is to help right the ship.
This article originally appeared on Poker Industry PRO and has been republished here as a courtesy to our readers. Please visit Poker Industry PRO for more information on the industry intelligence services that are available, or email [email protected] to get a free trial.